Level Up Your Xmas: Introducing the Bianconeri’s festive celebrations!

This year Christmas in Juventus is themed around a video game featuring Santa Claus himself, wearing the iconic black and white. Tasked with the mission of handing out gifts to all the children, especially those less fortunate, only by completing this mission with your help, can he proceed to the next level.

With the metaphor LEVEL UP YOUR XMAS, we want all of you to heed the call to improve Christmas for the little ones; this is why most of the activities will be in support of Save the Children Italia.

Simple language, a style familiar to both children and adults alike, a message of solidarity and a call to action that involves all, this is the result of a project that began in July and that, finally, my team and I are proud to present.

An idea that has come to fruition to offer jumpers, scarves, cups, t-shirts, socks, setting up the Juventus Official Store, enriching the digital content of our web page and social media, and arriving to turning players into the main characters of a 8 bit video game that will help Santa Claus in his special mission.

#JUVENTUSXMAS