Brief

With the rebranding of Juventus, new business opportunities have emerged, including the production of a clothing line, fully created and managed in house. The first clothing line featuring the new logo has been totally designed by Juventus’ graphic design department: in addition to classic pieces, we wanted to create a line with a more casual feel, more lifestyle than football fanatic. Hence, a new campaign featuring the very essence of Juventus: ‘Life is a matter of black and white’ and inspired by one of the the organization’s guiding principles: ambition. A second, perseverance, was launched with its own dedicated line in October 2018.

This link features a selection of stills from the photoshoot and the launch video of the new collection.