Juventus celebrates the differences: this is Christmash-up!

LIVE AHEAD reflects our identity as leaders, and CHRISTMASH-UP is our Christmas: the first in the world of football to celebrate our differences. Every one of us, along with the differences that make us unique, forms part of a pattern rich in both colour and significance: we created a pattern combining classic holiday memorabilia and elements and icons representative of Juventus herself, woven together and inspired by international design elements pulling from a variety of cultures including Huichol art, Kente cloth and Japanese emojis. A harmonious blend of diverse styles that together form the Juventus logo, confirming the strength and unity of our diversity; a pattern that brightens our holiday collection in store and online, our website, and our official platform.