About Me

I was born in Torino in 1982, a memorable year in Italy due to the success of a team that, for the third time, topped them all to become the best in the world. Growing up during the Golden Age of Serie A, boasting a roster of international champions, it was impossible for me not to fall in love with football.

Since childhood, football has always been omnipresent in my life: as a player, as a spectator at the stadium or in front of the TV, I immediately understood that it wasn’t just an ordinary sport, but so much more.

I’ve been fortunate enough that football has also become my bread and butter: in 2009, I started my career in the marketing department at Juventus Football Club, currently leading the Integrated Marketing team that has been involved in the latest projects with respect to brand expansion and striving “To be a sport entertainment company committed to achieving success on the pitch and to enrich people’s life by providing them with superior and defining experiences”.

A trailblazing strategy to grow internationally, not only on the pitch: the first football club in the world to expand its reach into other markets like fashion and entertainment, Juventus’ new logo exemplifies this expenditure with a totally new style, without compromising the values and identity ​​that have distinguished the Club since 1897.

In July 2018 in Madrid, one year after setting off on the journey to earn my master’s degree in Sports Marketing at Escuela Universitaria Real Madrid – Universidad Europea, another chapter in my love affair with football concluded with my convocation at Estadio Santiago Bernabéu, the sacred stadium where I had marked the most important occasions of my life.